7 common auto-posting mistakes on Facebook — and how to fix them

Auto-posting is a popular tool that allows brands to publish content quickly and consistently. It is an indispensable solution for those who want to save time and focus on other, equally important aspects of their overall business strategy.

To make this tool really efficient, you need to work with auto-posting correctly. Otherwise, it will bring multiple risks and even ruin your brand’s success. When configured improperly, it can cause reach to decrease, engagement to fall, and have a negative impact on your company’s image.

Let’s review the 7 most common mistakes in auto-posting on Facebook and find effective solutions to prevent or fix them.

Mistake 1. Ignoring actual info events

Keep in mind that the info space changes daily. Planned content may work, but only if you change it on time, focusing on new info events. One of your posts can get outdated and even end up out of place.

How to prevent: Look through the planned feed on Facebook regularly and stay up to date on the latest news. Pause your publications when needed and quickly switch to another, more appropriate topic.

Mistake 2. Publishing at an improper time

Consider the time your publication appears. Analyze the most active time period of your audience, because it can vary. To prevent a decrease in reach, control when your auto-posts appear.

How to prevent: Check Facebook analytics and set up auto-posting for the time periods when your subscribers are most active.

Mistake 3. Using template visuals and same-looking layouts

If you present the same-looking visual solutions day after day, they will quickly bore your audience. And auto-posting may worsen this problem.

How to prevent: Develop and improve a set of various templates. When creating visuals, switch between different formats. These may be short videos, cards, quotes, infographics, photos, or carousels.

Mistake 4. Complete absence of live content

Do not build your feed solely on auto-posted content, even if it seems to be attractive and provide useful information. Such content looks lifeless and artificial. Keep in mind that Facebook values live signals, for example, reactions to various events, fresh photos, stories, and real-time updates.

How to prevent: Combine auto-posting content with actual materials, publishing them right in the moment. This will help to bring your feed to life and complement it with real-time notes and news from the brand’s day-to-day life.

Mistake 5. Forgotten updates after product or company changes

Don’t forget to check any data that may change to keep your content accurate and relevant. These can be prices, service terms, special offers, etc.

How to prevent: Before launching long auto-post series, initiate a final, thorough information check. Set up a reminder to review the planned posts every week.

Mistake 6. Ignoring content adaptation for Facebook

Do not repeat competitors by publishing the same text on all the brand’s social media. Each platform has its own algorithms, so they evaluate the format, type, and style of your content differently. Instagram and Facebook, in particular, differ significantly in this regard.

How to prevent: Prepare separate post versions for each platform where you promote your brand’s profile. If we speak about Facebook, it prefers a format that includes a brief intro, body (useful content), and a call to action or conclusion.

Mistake 7. Neglecting audience comments

Note that auto-posting may create an illusory sense of activity. But if your brand fails to listen to its audience, engagement declines. It looks like your new posts come one after another, but your company keeps silent.

How to prevent: Initiate daily comment monitoring. Set up notifications. Provide quick and accurate responses.

Conclusion

Auto-posting is a useful tool for any social media platform, including Facebook. But to benefit from it, you should maintain flexibility. Monitor each info event, update your content plans if anything changes, adapt the content to the preferred Facebook formats, and respond immediately to subscribers’ comments. Such an approach will help to make auto-posting a reliable assistant in brand promotion.