Google Business Profile vs. social media: why businesses need both

4 min read • Last updated: January 9, 2026
Google Business Profile vs. social media: why businesses need both

Many modern businesses struggle with the same question: should they invest more time in developing a Google Business Profile or focus on social media promotion? Relying on just one channel often leads to missed opportunities—either lost local visibility or weak audience engagement. In reality, the strongest results come from using both together. These tools solve different problems and reinforce each other, creating a complete and sustainable digital presence.

Google Business Profile features for businesses

Google Business Profile is one of the most powerful tools for local promotion. It directly affects how your company appears in Google Search and Google Maps. When people look for products or services nearby, your profile often becomes their first interaction with the brand.

Google Business Profile allows businesses to:

  • Manage ratings and customer reviews
  • Publish news, updates, and promotions
  • Add photos, videos, products, and services
  • Display accurate business information (hours, address, contact details)

Consistently publishing up-to-date content builds trust and improves visibility in local search results. That’s why many businesses rely on Google Business Profile post scheduling to stay active and relevant without constant manual work.

Automation plays a key role here. Auto-posting on Google My Business saves time and ensures a steady digital presence without disrupting daily operations.

Business promotion through social media

Each social media platform plays a different role in business promotion. Social media helps build brand identity, nurture relationships, and maintain long-term communication with the audience. Through regular interaction, businesses engage users, strengthen loyalty, and tell their brand story.

Promoting your business through social media helps you:

  • Drive traffic to your website or physical location
  • Maintain direct communication with customers
  • Test and refine different content formats
  • Increase brand recognition and recall

Consistency is critical for social media success. That’s why many teams use a post-across-all-social-media approach, planning content once and distributing it across multiple platforms.

For individual channels like Telegram, specialized tools can be especially effective. A dedicated Telegram post scheduler helps plan content in advance and maintain consistent publishing without manual effort.

Integrated use of platforms: tools and advantages

Using Google Business Profile and social media together allows businesses to reach customers at different stages of the decision-making journey. One channel captures high-intent searches, while the other builds familiarity and trust over time.

Together, these platforms cover the full customer journey:

  • Discovery through Google Search and Maps
  • Consideration via reviews, photos, and updates
  • Engagement through social media content and conversations
  • Retention through ongoing updates, posts, and reviews

Key benefits of this combined approach include:

  • Scheduling Google My Business posts alongside social media posts
  • Multiple touchpoints with customers across different platforms
  • A unified and consistent brand presence
  • Growth in both local visibility and overall online reach

This strategy reduces operational pressure on teams and makes marketing more structured and predictable.

Why businesses should use both Google Business Profile and social media

Google Business Profile helps businesses appear exactly when demand is highest—at the moment users are actively searching. Social media, on the other hand, nurtures the audience, builds interest, and strengthens long-term loyalty.

Working together, these channels form a complete marketing ecosystem. A potential customer may discover your business through Google, explore your social media profiles, follow updates, return later, and eventually leave a review. This repeated exposure builds trust and drives conversions.

These tools do not compete with each other. They are closely connected and work best when used together.

How Postoria helps manage Google Business Profile and social media

Managing multiple channels manually quickly becomes inefficient as your business grows. Postoria provides a centralized solution for handling Google Business Profile and social media from one place.

Postoria allows you to:

  • Post across all social media platforms using a single workflow
  • Plan and automate the publishing of photos, videos, and other content types
  • Manage all content through one interface with a visual calendar

You can explore the full publishing capabilities on the page Post across all social media and learn how Google listings are supported via the Google Business Profile post scheduler.

Conclusion

Google Business Profile and social media should never be treated as alternatives. They are two strategically essential channels that support stable and long-term business growth. When used together, they deliver maximum impact across discovery, engagement, and retention. Automation through Postoria makes this process faster, more systematic, and easy to scale.