LinkedIn Page permissions: which admin roles you need to publish and how to get access

5 min read • Last updated: January 22, 2026
LinkedIn Page permissions: which admin roles you need to publish and how to get access

If you manage LinkedIn Pages for clients, publishing issues are almost inevitable. You may be unable to post, connect the Page to a scheduling tool, or even see the Page when selecting it. In many cases, the problem isn’t the content—it’s the Page roles. This article explains how LinkedIn Page permissions work, which admin roles you need to publish, and how to get access when something is missing.

Two types of LinkedIn Page access

LinkedIn separates access into two layers:

  • Page admin roles (organic posting + Page management)
  • Paid media admin roles (ads and lead assets in Campaign Manager)

LinkedIn explicitly defines Page admin and paid media admin roles as separate role sets, and a member can hold both.

Page admin roles

LinkedIn Page admin access consists of three roles: Super Admin, Content Admin, and Analyst:

  • Super Admin (full control). Has every Page admin permission, including managing admins and deactivating the Page.
  • Content Admin (publishing control). Can create and manage Page content (posts, events, and more).
  • Analyst (read-only reporting). Focused on analytics and has limited access in third-party tools.

Paid media admin roles include Landing Pages admin, Sponsored Content poster, and Lead Gen Forms manager.

These roles are primarily used through Campaign Manager and don’t provide the normal Page admin experience.

The key takeaway

  • If you want to publish organic posts, you need a Page admin role that can publish—typically Content Admin or Super Admin.
  • LinkedIn’s own permissions matrix shows that the “Post content through third-party sites” option is available to Super Admins and Content Admins.
  • Tool connections can be stricter than LinkedIn’s baseline permissions. Some schedulers require that the person who connects the Page be a Super Admin (Buffer states this requirement explicitly).

Which role do you need to publish?

For day-to-day Page posting, Content Admin is usually the best practice: It enables publishing and engagement work without handing over full Page control.

Ask for the least access that still supports:

  • Creating and managing Page posts
  • Commenting/reacting as the Page
  • Handling basic content workflows (drafts, edits, engagement)

These actions are included under Content Admin permissions.

Connecting a Page to a scheduling tool: the safest approach

Instead of requesting “full access,” plan for a Super Admin to be involved in the connection step when needed:

  • If the tool lets Content Admins connect, you can connect it yourself. LinkedIn permits third-party posting for Content Admins.
  • If the tool requires a Super Admin to connect, ask the client’s Super Admin to connect the Page.

How access is granted

Only Super Admins can add Page admins and paid media admins through the Super Admin view.

Client steps:

  • Go to the Page Super Admin view.
  • Click Settings, then Manage admins.
  • Choose Page admins (organic) or Paid media admins (ads).
  • Click Add admin, find the person, and select the role.

If the invite doesn’t go through, use the checklist below.

Fixing LinkedIn Page access problems

Work through this checklist in order.

You were added with the wrong role

Problem: You can see analytics but can’t publish.
Solution: Ask for Content Admin (Analyst is analytics-focused and limited in third-party tools).

The client can’t add you

Problem: You don’t appear when they search your name.
Solution: Follow the Page and confirm you’re within a 1st-, 2nd-, or 3rd-degree connection.

You didn’t request or receive admin access properly

Problem: No Page appears in your admin view.
Solution: Use LinkedIn’s Request admin access flow: Open the Page, click More, then select Request admin access. Then check Notifications for approval.

Wrong LinkedIn account

Problem: You’re logged into one profile, but the invite was sent to another.
Solution: Confirm the exact profile the client added and log into that account.

The Page shows in LinkedIn, but not in the scheduling tool

Problem: You can post natively, but the tool can’t see the Page.
Solution: Verify what the tool requires. Some tools require Super Admin for the connection. For example, Buffer states this explicitly.

Browser or session issues

Problem: Everything looks correct, but the Page doesn’t load or appear.
Solution: Try an incognito window, clear your cache, switch browsers, or sign out and back in.

A simple permissions workflow for agencies and freelancers

  • Collect the exact Page URL and confirm whether it’s the main Page or a Showcase Page.
  • Request Content Admin for publishing.
  • If a tool requires Super Admin to connect, involve the client’s Super Admin for that step.
  • Confirm access: Open the Page admin view and verify you can draft and publish.
  • Document which LinkedIn profile has access and what role was granted.

Where Postoria fits naturally

Once permissions are solved, the next challenge is execution: consistent posting, approvals, and managing multiple client Pages without constant context switching.

Postoria fits here by turning confirmed LinkedIn access into an organized workflow: plan content ahead, schedule posts, and keep approvals and publishing in one place. If LinkedIn is a core channel for you, the LinkedIn post scheduler is the most direct fit.

Conclusion

Many LinkedIn Page posting problems come down to permissions, not content. If you know the role matrix, you can quickly identify what’s missing: Content Admin for organic posting, and Super Admin involvement to complete the connection when a tool requires it.

Once access is correct, Postoria helps you turn it into a repeatable workflow: plan and schedule posts ahead of time, keep approvals organized, and manage multiple client Pages in one place, so you can publish consistently and grow results without fighting admin settings every week.