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5 steps to start tracking your social media ROI

5 steps to start tracking your social media ROI

Learn 5 practical steps to track your social media ROI—set clear goals, map user paths, use UTM tags, configure analytics, and optimize campaigns with data.

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7 SMM trends in 2026 to help brands stay relevant and popular

7 SMM trends in 2026 to help brands stay relevant and popular

Social media marketing trends for 2026: discover 7 key SMM tactics—AI, short video, social commerce, personalization, UGC, and more—to keep your brand relevant.

Postoria now supports Google Business Profiles

Postoria now supports Google Business Profiles

Schedule Google Business Profile posts with Postoria alongside your other socials. Connect locations, add CTAs, and publish from a single calendar.

7 key metrics to check brand efficiency in social media

7 key metrics to check brand efficiency in social media

Measure what matters on social: track reach, engagement rate, follower growth, retention, clicks, mentions/UGC, and conversions to improve results.

10 ideas for TikTok content in 2026

10 ideas for TikTok content in 2026

Boost TikTok performance with 10 smart content ideas—BTS, UGC/POV, AI effects, education, humor, and hook-driven storytelling.

Social media 2026: How to win in the era of “low virality” — niche spikes & social listening

Social media 2026: How to win in the era of “low virality” — niche spikes & social listening

Grow without viral luck: use niche spikes and social listening to win in retention-first feeds—stack small wins, build trust, and convert.

“Quality > quantity” strategy: where the line is — how to measure it without losing reach

“Quality > quantity” strategy: where the line is — how to measure it without losing reach

Shift from volume to value: set a sustainable cadence, track retention, saves, shares, and ER, and protect reach while publishing fewer, better posts.

100 ideas for static posts that don’t look “static” — graphic scenarios

100 ideas for static posts that don’t look “static” — graphic scenarios

Turn static posts into scroll-stoppers with 100 design ideas: mini-stories, kinetic layouts, infographics, editorial visuals, and more for saves and shares.

“Quiet” Instagram SEO: alt texts, keywords in bio & guides — a step-by-step checklist

“Quiet” Instagram SEO: alt texts, keywords in bio & guides — a step-by-step checklist

Boost Instagram discoverability with subtle SEO: optimize handle/name/bio, add keywords to captions and alt text, use Guides, and iterate from insights.

Stories as the main retention tool — seriality, stickers & retention metrics

Stories as the main retention tool — seriality, stickers & retention metrics

Turn Instagram Stories into a retention engine with episodic sequences, interactive stickers, and key metrics like completion, taps, and exits.

Shorts vs Reels: Which format fits which goal — choosing by funnel stage

Shorts vs Reels: Which format fits which goal — choosing by funnel stage

A practical guide to short-form video: choose the best platform per goal, align content to the funnel, and optimize with retention and CTA tactics.

Hook scripts for the first 3 seconds — phrase bank & structures for different niches

Hook scripts for the first 3 seconds — phrase bank & structures for different niches

Grab attention fast with ready-to-use hook structures and niche-specific phrases for TikTok, Reels, and Shorts—plus testing tips to boost retention.

Short video 2.0: How to shift your approach to Reels/Shorts/TikTok — narrative, field tests, checklists

Short video 2.0: How to shift your approach to Reels/Shorts/TikTok — narrative, field tests, checklists

A playbook for smarter Reels/Shorts/TikTok: narrative structure, rapid experiments, and step-by-step checklists to raise watch time and engagement.