LinkedIn video is back: how to package short-form content for B2B — topics & storytelling

LinkedIn video is surging again in 2025, with the platform favouring short, high-retention clips that quickly show expertise and build connection. Unlike TikTok, LinkedIn audiences want clarity and relevance over entertainment. Winning creators use B2B-focused short-form storytelling: simple visuals, clean framing, tight scripts, and value-first delivery.

Below is a concise guide to choosing topics, structuring videos, and tailoring your storytelling to B2B behaviour.

Why short video works again on LinkedIn

LinkedIn’s algorithm has evolved to reward:

• High watch time (even 15–30 seconds counts)
• Strong completion rates
• Clear expertise signals (data, frameworks, POVs)
• Human presence (faces outperform graphics)

For B2B, short videos solve a critical problem: they make complex ideas digestible fast. When done consistently, they increase profile authority, connection requests, and inbound opportunities.

The ideal topic types for B2B short video

Your content should answer one of three questions: What do I know? What have I learned? How can this help someone right now?

Expertise-driven topics

• “One mistake we see in 80% of audits.”
• “A 20-second explanation of X trend.”
• “A simple framework for making Y decision.”

These position you as a specialist without lecturing.

Modern workplace topics

• Hiring lessons
• Workflow optimisations
• Team communication breakdowns
• AI integration tips

Audiences love practical insights they can apply immediately.

Thought leadership POVs

• “What everyone gets wrong about X.”
• “Why the old strategy no longer works.”
• “Here’s the shift that changed our results.”

Short, contrarian perspectives boost comments and saves.

Quick case studies

• “How we improved conversions by 18% in 7 days.”
• “A client problem and the 10-second solution.”

Avoid slides — talk through the story directly.

A B2B-friendly storytelling formula (20–40 seconds)

LinkedIn audiences don’t want fluff. Keep your structure clean:

1. Hook (0–2 seconds)
   A sharp insight or tension point.
   “Most teams waste 10 hours a week because of this…”

2. Context (3–7 seconds)
   The situation, trend, or problem.
   Keep it crisp.

3. Insight / value (7–25 seconds)
   Your solution, framework, or example.
   One idea per video.

4. Micro takeaway (2–5 seconds)
   A concise, actionable message.
   “If you fix this, your pipeline expands instantly.”

5. Soft CTA (optional)
   “Follow for part 2.”
   “DM me ‘Guide’ and I’ll send the playbook.”

This maximises retention without overwhelming the viewer.

Production that fits LinkedIn’s culture

You don’t need cinematic editing. You need clarity.

Do:

• Film with steady framing and a clean background
• Use subtitles (most watch with sound off)
• Keep transitions minimal
• Speak at a natural pace — avoid TikTok tempo
• Display confidence through tone, not gimmicks

Don’t:

• Use flashy trends
• Overload text
• Rely on humour that doesn’t fit B2B tone
• Create overly scripted monologues

LinkedIn values authenticity more than polish.

Scaling your LinkedIn video strategy

Create recurring series

Examples:

• “30-Second Lessons”
• “Fix Your Funnel Fridays”
• “Ask a Strategist”
• “Weekly Mini-Case”

Series build anticipation and increase return viewers.

Batch record

Film 6–10 videos in one session. This keeps tone, visuals, and energy consistent.

Repurpose smartly

Turn:

• Blog posts → 30-second insights
• Client FAQs → micro-videos
• Webinar clips → short tips

Short-form becomes your distribution engine.

Conclusion

LinkedIn in 2025 rewards experts who communicate clearly and consistently. Short-form video has become a core B2B storytelling tool. With smart topics, strong structure, and an authentic tone, your videos get watched and acted on.

Done well, LinkedIn video becomes more than content — it becomes your reputation builder and your most effective inbound engine.