Postoria Analytics: Understand your performance across every platform

Managing social media isn’t just about posting; it’s about learning what actually moves the needle. Postoria Analytics brings the most important metrics from the major networks together in one place—so you can track, compare, and improve without switching tools.

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What you can measure

Postoria collects core performance and engagement metrics for each supported network.

Supported networks and metrics

Network	Impressions	Reach	Reactions / Likes	Comments	Shares / Reposts
Facebook	✅	✅	✅	✅	✅
Instagram	✅	✅	✅	✅	✅
LinkedIn	✅	✅	✅	✅	✅
Threads	✅	—	✅	✅	✅
Pinterest	✅	—	✅	✅	✅
YouTube	✅	—	✅	✅	—
TikTok	✅	—	✅	✅	✅
Bluesky	—	—	✅	✅	✅
Reddit	—	—	✅	—	—

Note: Availability can vary by platform policies and account permissions. Analytics currently apply to posts published via Postoria.

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Why these metrics matter

• Impressions & reach – understand visibility and how widely your content is seen.
• Reactions – a fast proxy for resonance; use it to test creatives and hooks.
• Comments – signal conversation quality and content relevance.
• Shares / reposts – the strongest sign of advocacy; optimize to earn more of these.

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Turn data into action

Use your dashboard insights to guide practical decisions:

• Optimize posting times
  Spot hourly/daily patterns by network and schedule when your audience is most active.

• Double-down on top formats
  Identify which media types (single image, video, carousel, stories) drive higher engagement and replicate what works.

• Refine your message
  Compare captions and CTAs; reuse high-performing copy from your Text & Hashtag Library and iterate.

• Balance your channel mix
  View performance side-by-side and shift effort toward the networks that deliver the most reach or engagement for your goals.

• Create a repeatable loop
  Review → adjust creative and timing → schedule the next batch → measure again.

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How Postoria Analytics works

• Permissions first
  Ensure connected accounts have the correct permissions for insights/analytics. You can manage this on the Accounts page.

• Data freshness
  Metrics refresh on a regular cadence. Some platforms report engagement with a short delay; numbers may continue to update after publishing.

• Post coverage
  Analytics are available for posts published through Postoria. Historical backfill may be limited by platform APIs.

• Multi-brand friendly
  View analytics per workspace to keep brands and clients neatly separated.

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Practical tips for better results

1. Tag and name campaigns consistently (e.g., “Q2 Product Launch”) so you can compare like-for-like posts.
2. Test one variable at a time—first timing, then creative, then caption/CTA—to learn what actually moves metrics.
3. Repurpose winners across networks with native tweaks (format, aspect ratio, caption length).
4. Use recurring posts to keep evergreen content visible without manual effort.
5. Protect visuals with auto-watermarking to maintain brand integrity as reach grows.

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Frequently asked questions

Do I need to reconnect accounts to see analytics?
If a platform updated permissions, you may be prompted to re-authorize. Check the Accounts page if data looks stale.

Why do my metrics differ from the native app?
Platforms calculate and refresh metrics on different schedules. Small variances are normal and usually reconcile within short windows.

Can I export reports?
Yes. You can export raw analytics data (e.g., CSV) and build your own charts or dashboards.

Do you track competitor data?
Postoria focuses on first-party performance. Competitor benchmarking may be added where platform policies allow.

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Get started

1. Connect your social accounts (ensure insights permissions are granted).
2. Publish from Postoria via Posts or the Calendar.
3. Review your analytics and apply the learnings to your next schedule.

Start posting and tracking today—your insights are waiting.
Postoria’s Free plan includes access to analytics for all supported networks.

👉 Get started at postoria.io