Autoposting with Postoria: Set up automatic publishing

5 min read • Last updated: February 19, 2026
Autoposting with Postoria: Set up automatic publishing

Autoposting is the process of preparing content ahead of time and letting it publish automatically on a schedule. It’s one of the simplest ways to implement social media automation—especially if you manage multiple accounts, brands, or platforms. In practice, it’s how teams build reliable auto-post workflows without manual publishing every day.

With Postoria, the workflow is predictable: set up your workspace → connect accounts → create posts in the editor → schedule them → review and track performance, and then scale with Postoria automations when you want repeatable publishing. If you’re new to the term, what autoposting is breaks it down with examples.

Step 1. Sign in to Postoria

Start in the Postoria web app and do the rest of the setup there.

Step 2. Check your workspace time zone

Your workspace time zone controls how scheduling and publishing times are interpreted, so verify it before you schedule anything. If you publish for multiple regions, set a single “source of truth” time zone per workspace, and schedule everything consistently in that time zone.

Step 3. Connect your social accounts

Go to Accounts → Add, choose the network, and complete the on-screen OAuth flow (approve the permission request and select the pages/profiles you want to connect).

Postoria supports connecting and publishing to Facebook, Instagram, LinkedIn, Google Business Profile, Threads, X (Twitter), Pinterest, YouTube, TikTok, Telegram, and Bluesky.

Step 4. Create a post in Postoria the right way

In Postoria, go to the Posts page, click the arrow next to New, and choose how you want to create a post:

  • By social network (start from where you’ll publish)
  • By content type (start from what you’ll publish, and Postoria guides you toward formats that fit the selected networks)

This keeps social media post automation clean because you’re less likely to build a post format that a network can’t accept.

Step 5. Use the editor layout to scale across networks

Postoria’s editor is designed for multi-network publishing:

  • General section (top): shared caption/link and settings that apply to all selected networks
  • Network-specific sections (below): platform-specific adjustments like content type, custom captions, custom links/media, and other network options

A practical workflow is to write the core caption once in the General section, then tailor only what must be tailored per network.

Step 6. Select Networks and Accounts carefully

Inside the editor:

  • Use Networks to choose which social networks are included.
  • Use Accounts to select the exact pages/profiles/channels for each network.

This step prevents one of the most common autoposting mistakes: scheduling the right content to the wrong destination.

In the editor, add your caption in the General section, add a link where the network and content type support it, and upload media as required. If a platform needs a different caption, link, or media, set it directly in that platform’s section.

Per-platform review checklist

  • Content type is valid for that platform (image, carousel, video, etc.)
  • Required media is attached
  • Captions fit the platform (length, formatting, hashtag placement)
  • Each network section is reviewed before scheduling

Step 8. Schedule for autoposting

When everything is ready, choose one of two actions:

  • Publish now to publish immediately
  • Schedule to set a date and time so Postoria publishes automatically based on your workspace time zone

This is the core of autoposting in Postoria: scheduled posts publish automatically using the social media post scheduler.

Scheduling checklist

  • Time zone confirmed (workspace)
  • Cadence makes sense (not five promos in a row)
  • You left space for timely posts and last-minute edits
  • You scheduled a small test batch before scheduling a full month

Step 9. Review scheduled and published posts in Calendar

After scheduling or publishing, review the post details in Postoria and confirm placement on the Calendar. This is a quick but important quality control step: you catch account mismatches, formatting issues, or timing problems before a full batch goes out. The unified content calendar approach helps teams keep this review consistent.

Step 10. Track results with Dashboard and Analytics

For posts published through Postoria, use Dashboard and Analytics to monitor output and performance. Metrics depend on what each network’s API provides, but the goal is the same: identify what works, repeat it, and remove what doesn’t. This turns social media automation into a feedback loop instead of a blind schedule, especially when you rely on Postoria Analytics to compare formats and themes over time.

Common autoposting issues and fixes

Most autoposting failures come from connections, permissions, or media requirements:

  • Disconnected account: Reconnect the account and try again.
  • Wrong permissions (common on Facebook and LinkedIn): Confirm you have the right admin role and selected the correct destination.
  • Media rejected: Re-export in a more compatible format or size and reattach.
  • Preview mismatch: Previews are approximate; final rendering is controlled by each network.

If you run into any issues, the Help Center is the best place to start. You’ll find answers and step-by-step guidance for many common problems, including troubleshooting account connections for different social networks and other Postoria setup questions.

Conclusion

Autoposting through Postoria is most effective when you follow a consistent system: verify your workspace time zone, connect the right accounts, create posts using the General section plus network-specific sections, and schedule publishing so Postoria can publish automatically at the right time.

The small habit of reviewing scheduled items in Calendar and tracking outcomes in Dashboard and Analytics helps you catch issues early and improve what you automate over time. When your content becomes repeatable, Postoria automations let you scale dependable social media automation without losing control over quality, timing, or brand consistency.