Introducing content approval in Postoria

Postoria now includes content approval: a review workflow for teams, clients, and collaborators who need to sign off on a social post before it goes live.

You can send a draft to Postoria team members or invite external reviewers by email. Each reviewer sees the exact submitted version across every enabled social network, can leave comments, and can approve or request changes.

Content approval is available on every Postoria plan. External review is included on the Free plan and does not require reviewers to create a Postoria account.

Review the complete social post

A single Postoria post can contain shared content as well as different captions, links, first comments, media, and settings for individual networks.

An approval request captures all of it in one read-only snapshot:

• Every enabled social network version
• Selected social accounts
• Captions, links, and first comments
• Images, videos, and documents
• Scheduled time or queue destination
• Recurring-post settings

The snapshot is locked while the request is open. Reviewers are always deciding on the same content, even when several people participate.

Invite teammates or external reviewers

Internal reviewers receive a task in the new Approvals area in Postoria. They can also receive an email notification when the request is sent.

External reviewers receive a private email link. The review page is focused on the submitted content and conversation, with no Postoria account required. These private pages are excluded from search engine indexing and are not added to sitemaps.

The person who submits a post cannot approve their own request.

Match the approval rule to the workflow

Different teams make approval decisions differently, so each request can use one of three rules:

• Any reviewer when one approval is enough
• All reviewers when everyone must sign off
• Auto-approve unless changes are requested when a scheduled or queued post should proceed unless a reviewer stops it

A request for changes always takes precedence while the request remains open.

Reviewers can also change their decision while the request remains open. This is useful when a question is resolved in the comments or a mistaken decision needs to be corrected.

Publish, schedule, or queue after approval

When creating a request, the submitter chooses what should happen after approval:

• Publish immediately
• Publish at the saved scheduled time
• Add the post to its selected queue

Postoria performs that action when the approval rule is satisfied.

If a scheduled time passes while a post is still waiting, the request remains open for three hours. Approval during that grace period publishes immediately. After the grace period, the request expires instead of releasing stale content unexpectedly.

Keep review history when changes are needed

When a reviewer requests changes, the post is not unlocked in place. The original snapshot, decisions, comments, and events remain attached to that approval round.

A workspace Owner or Manager can select Edit post. The previous request is marked as superseded, and the draft can then be updated and submitted as a new round.

That separation creates a clear audit trail and prevents accidental edits to content that someone has already approved.

Each round keeps its own activity timeline. From the approval history, reviewers can also open a compact comparison with the previous round to see which captions, media, accounts, scheduling options, and network-specific settings changed.

One approval for a recurring series

If the submitted post repeats, the approval applies to the complete series. Reviewers see that scope before deciding.

The series is approved once. Future occurrences carry the same approval and continue through the existing repeat schedule without generating a new approval task for every post.

Available now

Content approval is available now in the Postoria web app:

• External reviewers on Free, Pro, and Agency
• Internal team reviewers on Pro and Agency
• Shared comments and decision history
• Any, All, and Auto-approve-unless-changes-are-requested rules
• Immediate, scheduled, and queued release actions
• Approval for complete recurring series

To get started, open a draft and select Submit for approval. For the full workflow, read How to use content approval in Postoria, or explore the content approval feature overview.