Social media content approval
Review the complete social post before it is published—not a caption copied into a separate document.
Postoria content approval brings review, comments, revision history, and publishing into the same workflow. Submit a finished draft to teammates or external clients, let them review every enabled social network version, and choose what Postoria should do after approval.
External review is available on every plan and does not require a Postoria account. Internal team review is available on Pro and Agency plans.
Review the version that will actually be published
A social post can contain much more than one caption. Different networks may use different media, links, comments, accounts, formats, and platform-specific options.
Each approval request captures a read-only snapshot containing:
- Every enabled social network version
- Selected social accounts
- Shared and network-specific captions
- Comments and comment timing
- Images, videos, and documents
- Links and link previews
- Scheduled time or selected queue
- Platform-specific publishing settings
- Recurring-post settings
The draft is locked while the request is open, so everyone reviews the same version.
Invite internal and external reviewers
Assign Postoria team members who already have access to the workspace, or enter external reviewer email addresses.
Internal reviewers work from the Approvals area in Postoria. External reviewers receive a private link to a focused review page and do not need to sign up or log in.
External reviewers can inspect the same multi-network preview, comment, approve, and request changes. Their private links are excluded from search engine indexing and should be treated as confidential.
Choose how approval is reached
Use the rule that matches your process:
- Any reviewer — one assigned approval is enough.
- All reviewers — every assigned reviewer must approve.
- Auto-approve unless changes are requested — a scheduled or queued post can proceed unless someone stops it.
A request for changes blocks release regardless of the rule. Reviewers can change their decision while the request remains open.
Assigned approvals count toward Any and All. Other workspace members can still join the conversation, leave an advisory approval, or request changes. The person who submitted the request cannot approve or request changes.
Keep comments and decisions together
Reviewers can leave ordinary comments without making a decision. Approving can include an optional comment; requesting changes requires one, so the next step is clear.
Postoria records submissions, comments, decisions, release, expiration, and editing events in the round’s activity timeline. Notifications keep the submitter and other reviewers informed without notifying people about their own actions.
Create a new round without losing history
When content needs editing, a workspace Owner or Manager can select Edit post. Postoria closes the current request as superseded, unlocks the draft, and preserves the reviewed snapshot and activity.
After the revision is submitted, it becomes a new approval round. View changes compares it with the previous snapshot, including captions, media, accounts, schedule or queue, and network-specific settings.
The result is a durable approval history without asking reviewers to approve a moving target.
Publish automatically after approval
Choose the release action when submitting the request:
- Publish immediately after the rule is satisfied
- Use the post’s scheduled time
- Add the post to its selected queue
For scheduled posts, approval remains possible for three hours after the scheduled time. Approval during that grace period publishes immediately. If approval is still incomplete afterward, the request expires instead of releasing stale content unexpectedly.
Approve recurring posts once
When a post has repeat settings, its approval applies to the complete series. The first post keeps the approval request, and generated occurrences carry it forward after publication.
Reviewers see the recurring scope before deciding, so the series does not create a separate approval task for every occurrence.
Content approval for agencies and marketing teams
Content approval is useful for:
- Agencies collecting client sign-off
- Marketing teams with internal review policies
- Brands coordinating legal or compliance review
- Distributed teams reviewing network-specific content
- Recurring campaigns that should be approved once
- Scheduled posts that must not publish without a decision
Frequently asked questions
Do external reviewers need a Postoria account?
No. They receive a private review link by email and can review the submitted snapshot without signing in.
Can reviewers request changes?
Yes. A request for changes requires a comment and blocks release until that reviewer changes the decision or the post is edited into a new round.
Can reviewers change their decision?
Yes, while the approval request remains open. Once publication starts or the request otherwise closes, its decisions become read-only history.
Can I see what changed between review rounds?
Yes. Approval history preserves every snapshot, and View changes compares a round with the previous version.
Is content approval available on the Free plan?
External review is included on Free, Pro, and Agency plans. Internal team reviewers require a plan with team members.
Start a content approval workflow
Open a finished draft, use the arrow next to the primary post action, and select Submit for approval.
For step-by-step instructions, read How to use content approval in Postoria.