Social media analytics for posts and accounts

5 min read • Last updated: September 12, 2026
Social media analytics for posts and accounts

Review post performance and monitor connected social accounts without moving between separate network dashboards.

Postoria Analytics combines two complementary views. Posts helps you understand how content published through Postoria performed. Accounts shows supported account-level metrics such as audience size, profile views, visibility, engagement, and network-specific insights.

Analytics is available on every Postoria plan. The exact data depends on the social network, connected-account permissions, account type, content format, and metrics exposed by each network API.

Compare posts and accounts in one place

Use the switch at the top of Analytics to move between:

  • Posts — compare published content, follow post metrics over time, and inspect results by network or account.
  • Accounts — compare connected profiles, pages, and channels, then explore their account-level history and latest known values.

The selected table or chart view is preserved when you move between Posts and Accounts, making it easier to keep the same reporting workflow.

Monitor connected-account performance

The Accounts view gives you a cross-network summary without forcing unrelated platform metrics into one definition.

Headline cards can include:

  • Audience — the latest known audience count, such as followers, subscribers, members, or Page Likes.
  • Profile views — profile-level views returned by supported networks.
  • Impressions / views — the available visibility metric for each account.
  • Engagements — compatible account-level engagement totals for supported networks.

YouTube metrics retain YouTube’s own names and definitions. Postoria does not manufacture a combined YouTube engagement value from separate metrics.

Compare accounts in the table

The account table provides a compact portfolio view with the connected account, audience, profile views, impressions or views, and engagements where available.

Rows are ordered by audience size so larger accounts are easy to find. Open Details for the complete set of non-empty metrics returned for an account.

This is useful for agencies, multi-location businesses, and teams that manage several brands or channels from the same Postoria profile.

Follow account metrics over time

Switch to Charts view to explore account-level trends. Cards are grouped by metric category, with dedicated sections for platform-specific metrics, and only appear when relevant data is available.

Depending on the metric, a card may show:

  • A total for the selected period
  • An average daily value
  • The latest known value and the date of its snapshot

Choose daily, weekly, or monthly grouping when you want a different level of detail. Card tooltips explain metric availability, while raw exports preserve values that were not returned as blank cells.

Explore network-specific account metrics

Social networks expose different account-level insights. Postoria keeps those differences visible instead of presenting every metric as universally comparable.

Depending on availability, account details can include:

  • Followers, subscribers, members, following, Page likes, and audience changes
  • Impressions, views, reach, profile views, and page views
  • Likes, reactions, comments, shares, replies, reposts, quotes, saves, and engaged users
  • Link, website, call, direction, email, booking, and profile-link actions
  • Ratings, reviews, check-ins, and Google Business Profile discovery metrics
  • Video views, watch time, playlist activity, and other YouTube-specific analytics
  • LinkedIn page-view and rolling 12-month metrics
  • Pinterest, Bluesky, and other platform-specific account totals

Metric names and definitions can differ between platforms. Compare like with like and use the tooltip to see which social networks supply a metric.

Compare published posts

The Posts view remains the place to evaluate content published through Postoria. Use the table to compare publication time and available core metrics such as views, reach, reactions, comments, and shares.

Open a post directly when you want to revisit its content. Open Details to inspect the complete set of metrics received for each external publication, grouped by network or connected account.

Explore post trends with flexible charts

Post charts can be grouped by hour, day, month, or year when the selected period supports that level of detail. Use shorter periods for a recent campaign and longer periods to identify durable content patterns.

Postoria shows common metrics where comparison is meaningful and preserves platform-specific values for deeper analysis. Average values and rates are not treated as totals.

Filter the reporting scope

Both views support a consistent set of reporting periods:

  • Last 7 days
  • Last 4 weeks
  • Last 3 months
  • Last 12 months
  • Month to date
  • Quarter to date
  • Year to date
  • All time

Filter Analytics by workspace, social network, or connected account. Leave a filter empty to include everything available to your profile.

Export raw analytics data

Download CSV data using the filters currently applied to the active view.

  • The Posts export contains raw post-level rows with publication details and available metrics.
  • The Accounts export contains raw daily account snapshots and the time when analytics was refreshed.

Use these exports for custom reports, client deliverables, long-term archives, spreadsheet analysis, or combining social metrics with business data.

Understand data coverage and freshness

Account analytics is collected for supported connected accounts and is not limited to posts published through Postoria. Post analytics covers content published through Postoria.

Social networks control which metrics their APIs return and how often values refresh. A blank value means Postoria did not receive that metric for the account, post, date, or selected permissions; it should not automatically be interpreted as zero.

Postoria focuses on your connected accounts and does not provide competitor analytics.

For detailed instructions and troubleshooting, read How to use Analytics in Postoria.

Start measuring the whole picture

Connect your accounts, open Analytics, and use Posts and Accounts together. Learn which content performs, see how the accounts behind that content are developing, and carry those insights into your next calendar, queue, campaign, or report.