How to use Analytics in Postoria
Analytics brings post performance and connected-account insights into one reporting area. Use Posts to evaluate content published through Postoria and Accounts to monitor supported account-level metrics across your connected profiles, pages, and channels.
Analytics is available on every Postoria plan.
Before you start
Keep these points in mind:
- Posts covers content published through Postoria.
- Accounts collects supported metrics for connected accounts and is not limited to content published through Postoria.
- Available metrics depend on the social network, account type, permissions, content format, and data exposed by the network API.
- Social networks refresh analytics on different schedules, so new values may take time to appear.
- A blank metric means the network did not return that value for the account, post, date, or current permissions. It does not necessarily mean zero.
- Similar names do not guarantee identical definitions across networks. Views, impressions, reach, plays, and engagements can measure different things.
- Postoria focuses on your connected accounts and does not provide competitor analytics.
Open Analytics
- Sign in to Postoria.
- Open Analytics from the main navigation.
- Choose Posts or Accounts at the top of the page.
Both views initially use the Last 4 weeks period and the current workspace. Your Table or Charts selection remains active when you switch between Posts and Accounts.
Choose a reporting period
Open the Period selector and choose:
- Last 7 days
- Last 4 weeks
- Last 3 months
- Last 12 months
- Month to date
- Quarter to date
- Year to date
- All time
The period follows the current workspace time zone. Posts uses that range to select publications and build chart buckets. Accounts uses it to select available daily account snapshots.
Filter Analytics
Posts and Accounts can be filtered by workspace, social network, and connected account.
Filter by workspace
- Open Workspaces.
- Select one or more workspaces.
- Close the selector and wait for Analytics to refresh.
If no workspace is selected, Postoria includes every workspace you can access. The workspace selector is hidden when only one workspace is available.
Changing the workspace selection also updates the accounts available in the account filter.
Filter by social network
- Open the network selector.
- Add or remove networks.
- Save the selection.
If no network is selected, all supported networks are included. The account list updates to match the selected networks.
Filter by account
- Open the account selector.
- Select the accounts you want to include.
- Save the selection.
If no account is selected, all accounts matching the workspace and network filters are included.
Use Posts analytics
The Posts view helps you compare content published through Postoria and inspect the results returned for each external publication.
Compare posts in the table
Choose Table view to see:
- Post title
- Publication date and time in the workspace time zone
- Available core metrics such as views, reach, reactions, comments, and shares
- A Details action
Click a post title to open it in Postoria. Sort columns or use the pagination controls to review more results. Only metric columns containing available values are shown.
Inspect details for a post
- Find the post in Table view.
- Click Details at the end of the row.
- Choose By network or By account in the drawer.
The drawer shows available metrics organized into groups such as:
- Overview
- Engagement details
- Clicks
- Profile activity
- Video
- Stories
- Reaction details
- YouTube-specific groups
By network is useful when one idea was published to several platforms. By account is useful when a Postoria post contains publications for several brands, locations, or client accounts.
Use post charts
Choose Charts view to follow available post metrics over time. Each card shows the total for the selected period and a time series below it.
Use Group to choose a time bucket. Available choices depend on the selected period:
- Hourly for periods up to 16 days
- Daily for every period
- Monthly for periods longer than 31 days
- Yearly for periods longer than 366 days
If a new period does not support the current grouping, Postoria returns the chart to Daily. Hover over a chart to see the time and value for a bucket.
Average values and rates remain in post details and the raw CSV instead of being added together as totals.
Use Accounts analytics
The Accounts view helps you compare connected accounts and explore their account-level history. It currently supports account data returned for Facebook, Instagram, LinkedIn, Threads, Pinterest, TikTok, Bluesky, Tumblr, Telegram, Google Business Profile, and YouTube.
Not every metric is available for every network. Use the question-mark tooltip on a KPI or metric card to see which networks support it.
Read the account summary
The cards at the top provide a cross-network summary where compatible metrics are available:
- Audience — the latest known audience count, such as followers, subscribers, members, or Page Likes.
- Profile views — total profile-level views for the selected period where supplied directly by a network.
- Impressions / views — the available visibility metric for each account during the selected period.
- Engagements — compatible account-level engagement totals for supported networks.
When only YouTube accounts are selected, Postoria shows Audience and Views. It does not calculate a synthetic YouTube engagement total from likes, comments, and shares.
Compare accounts in the table
Choose Table view to compare:
- Connected account and social network
- Audience
- Profile views
- Impressions / views
- Engagements
- A Details action
Rows are ordered by Audience from highest to lowest. The table shows 100 rows per page by default. Blank cells mean the corresponding metric is unavailable for that account and period.
Inspect details for an account
Click Details at the end of an account row. The drawer shows the account name and social network followed by all non-zero, non-empty metrics received for that account.
Metrics are grouped by purpose or source, including:
- Audience
- Visibility
- Engagement
- Actions
- Reputation
- Video
- Google Business Profile
- Bluesky
- YouTube
Network-specific sections appear only for the account to which they apply.
Use account charts
Choose Charts view to see account-level cards grouped by metric category, with dedicated sections for platform-specific metrics. Select Daily, Weekly, or Monthly to control the grouping.
Cards can represent three kinds of values:
- Total — the sum for the selected period.
- Average Daily — the average of available daily values. Missing observations are excluded rather than replaced with zero.
- Latest known value — the most recent snapshot, used for audience sizes, lifetime totals, and similar cumulative metrics.
When a Latest known value metric has only one snapshot, Postoria displays the snapshot date instead of drawing a chart that would not show a meaningful trend.
For additive period metrics, empty chart buckets are displayed as zero so the timeline remains continuous. Average Daily metrics exclude missing observations. In the raw CSV, metrics that were not returned remain blank.
Understand network-specific account metrics
Depending on the social network and permissions, account details can include:
- Followers, subscribers, members, following, Page likes, and audience changes
- Views, impressions, reach, profile views, and page views
- Likes, reactions, comments, shares, replies, reposts, quotes, saves, and engaged users
- Link, website, call, direction, email, booking, and profile-link actions
- Ratings, reviews, check-ins, and Google Business Profile discovery metrics
- Video views, watch time, playlist activity, and other YouTube metrics
- LinkedIn page-view and rolling 12-month metrics
- Pinterest and Bluesky account totals
YouTube values keep YouTube’s metric names and definitions. Postoria does not merge them into similarly named metrics from other networks or calculate new YouTube metrics that the API did not supply.
Download analytics as CSV
- Choose Posts or Accounts.
- Select the period, workspaces, networks, and accounts you need.
- Click Download CSV.
- Wait while Postoria prepares the file.
- Save or open the downloaded CSV.
The export follows the filters applied to the active view:
- Posts CSV contains raw post-level rows with workspace, account, network, content type, publication time, refresh time, and available metrics.
- Accounts CSV contains raw daily account snapshots with workspace, account, network, analytics date, refresh time, and every account metric column.
CSV exports preserve blank values when a metric was not returned. Values use a spreadsheet-friendly format, and refresh timestamps are exported to whole seconds.
Refresh the page
Click Refresh to reload the latest Analytics data available in Postoria without changing your filters. Values may remain unchanged until the source networks update their reporting data.
Troubleshoot missing analytics
If a post, account, or metric is missing:
- Confirm that the expected workspace, network, and account filters are selected.
- Confirm that the social account is still connected.
- Reconnect the account if its analytics permissions expired or changed.
- For Posts, confirm that the content was published through Postoria and its publication date is inside the selected period.
- For Accounts, remember that historical charts begin with snapshots collected by Postoria; a network may not provide older account history retroactively.
- Check whether the metric applies to that network, account type, or content format.
- Wait and refresh later because some networks report metrics with a delay.
Why values may differ from a native app
Native social apps and their APIs can use different refresh schedules, time zones, access rules, or reporting definitions. A value in Postoria may temporarily differ from the value shown in the native app.
Use consistent periods and metric definitions when comparing results. For a broader product overview, visit Social Media Analytics.